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Sun Times Feature Story

Popular TooJay's Restaurant & Deli comes to Hallandale Beach

 The ever-changing landscape of the food scene in Hallandale Beach took a huge leap when Florida-based TooJay’s Restaurant & Deli opened its doors.
   Beginning in 1981 with its first location in Palm Beach County, TooJay’s was born out of the passion for creating the classic recipes and flavors of a New York deli served with lots of love and amazing hospitality. Now, with almost 30 locations, their focus is still the same – serving hearty portions of homemade comfort foods, handcrafted sandwiches, and made from scratch soups, salads and baked goods. TooJay’s also offers a catering menu packed with crowd-pleasing favorites for any size group.
   From their signature breakfasts - that includes everything from eggs and omelettes to french toast, pancakes and smoked fish platters, this impressive location (1430 E Hallandale Beach Blvd, Hallandale Beach, FL 33009) will be serving up that same quality that you have tasted for years.
   While south Florida enjoys a number of locations, which includes Plantation, and Coral Springs, Toojay’s continues to grab new fans in places such as Tampa, Orlando, Lakeland - as well as Boynton Beach and Boca Raton, two long time favorites. It’s those fresh baked bagels, cookies and cakes - and delicious, deli meats and salads, prepared fresh daily, that keeps them coming back.
   The Hallandale Beach location is going to be a huge fit. With very few authentic New York delis in this region, the addition of this 30-plus year landmark is going to be a very popular destination.

   Everyone knows about the great breakfast items that are offered, but Toojay’s serves up overstuffed sandwiches, delicious and traditional dinners and the freshest deli items and prepared foods that you can bring home and share the experience with everyone.
   There are also some favorites - at Toojay’s - that everyone simply loves. Check out how popular these items are:

   Toojay’s sells over 2,500,000 pieces each year. Cinnamon, chocolate, raisin, raspberry, apricot, or sugar free. They also offer seasonal flavors like pumpkin and strawberry so there are always plenty of ways to enjoy this delicious favorite!

Black & White Cookies
   You don’t have to be a kid to enjoy the legendary cookies smothered with chocolate and vanilla icing. They sell over 60,000 large and 2,000,000 mini black & white cookies a year.

Killer Cake
   Prepared from Toojay’s most highly guarded secret recipe, this is their most famous dessert. This Killer Cake consists of four different types of chocolate —it’s like eating a piece of treasured fudge. It’s not just to die for—it’s to kill for! They sell over 150,000 slices of Killer Cake a year.

Banana Dream
   Moist banana cake, rich banana cream, chocolate chips, walnuts and milk chocolate icing. Irresistible! They sell over 175,000 slices a year.

Chicken Noodle Soup
   Loaded with chicken and vegetables, only grandma makes it as good. This huge favorite is popular with one million cups of chicken soup a year.

Stuffed Cabbage
   This favorite consists of fresh ground beef rolled into tender cabbage leaves and topped with savory sweet and sour sauce. Toojay’s sell over 150,000 orders of stuffed cabbage a year.

Potato Pancakes
   These delights are prepared from hand-shredded potatoes just like grandma used to make and are served with sour cream and sweet applesauce on the side. They sell over 300,000 potato pancakes a year.

   These traditional homemade crepes are filled with sweet cheese and grilled to perfection with a dollop of sour cream and fruit topping. They sell over 200,000 blintzes a year and have been told many times that no one makes them better than TooJay’s!

Corned Beef Sandwiches
   Our tender corned beef is specially trimmed, cured, and steamed to bring out the flavor. Lean and thinly sliced, it is rolled and piled high between two slices of freshly baked rye bread. This very popular sandwich sells more than 500,000 corned beef sandwiches a year.

   Check out more of TooJay’s by logging on to their website ( - or give them a call (954-624-8753) to find out what’s special today!