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Hallandale Beach

Mayor Joy Cooper


By Mayor Joy Cooper 

HALLANDALE BEACH - Many get involved in this year's Memorial Day Salute

This years Memorial Day service was a special reminder that we still need to focus on our Veterans to make sure that they and their families are cared for. While the day is about remembering fallen soldiers we need to understand that our living Veterans still left a part of themselves on foreign soil, physically and mentally. We absolutely owe them all our gratitude. Saying the words “Happy Memorial Day” is not just enough. I was proud to join with Master of Ceremony Veteran Vice Mayor Bill Julian, Commissioner Anthony Sanders and our staff from Police, Fire and Parks Departments to make sure that we honor all of our Veterans.

Joining us were many residents, Hallandale High JROTC and other community partners dedicated to improving the lives of Veterans. The United Way of Broward has a program called Mission United. Their goal is to wipe out Veteran homelessness. They are well on their way but need your help. They link clients to existing Veteran housing opportunities, support for Veterans at risk of losing housing and connect homeless Veterans to rapid re-housing opportunities. You can find out more at: Take a moment to see how you can make a donation of money or time to make a difference.

Another respite for Veterans to socialize and heal is right here in Hallandale Beach, American Legion Post 310. Post 310 is located at Southeast 3rd Street and 1st Avenue. It has been in our city for years. It was brought to our attention on Monday, that they are looking for members so they can keep their doors open. The Vice Mayor has been a long-standing member and I am a member of the Auxiliary since my father and brother are both Veterans.

The American Legion was chartered and incorporated by Congress in 1919 as a patriotic Veterans organization, devoted to mutual helpfulness. It is the nation's largest wartime Veterans service organization, committed to mentoring youth and sponsorship of wholesome programs in our communities, advocating patriotism and honor, promoting strong national security and continued devotion to our fellow service members and veterans. There is also Sons of Veterans and Auxiliary.

Call our Post 310 and find out how you can get involved, join or simply donate to help them help our local Veterans at: (954) 454-6444.
June 1st is the first day of Hurricane Season. Are you prepared? Our city held our annual forum to make sure that our residents keep informed. It has been 9 years since Wilma. That was the storm that took a turn for the worse. After 9 years of quiet, many people have become complacent. Do not be fooled. You need to be prepared!

Everyone needs a plan. As a coastal city our barrier island is a mandatory evacuation zone even in a category 1-2 event. Every property East of US-1 is an evacuation zone in all other storms. If you live in a mobile home anywhere, you need to evacuate. Make sure you find shelter somewhere West. Many people make the mistake of hoping in the car and heading North. Just like Wilma, storms can shift and the last place you want to be is on the road. The first choice should be another family or friend’s home. If you need to go to a shelter, the closet one is off of Hallandale Beach Boulevard at Watkins Elementary School 3520 Southwest 52nd Avenue, Pembroke Park. For more information on special needs and pet shelters you can visit:

 Pack your Survival Kit - If you a staying home, make sure you have enough supplies to last at a minimum of 3 days. This means a gallon of water per person and nonperishable food. You should also have medicines, first aid kits, radio, flashlights and other items to make you and your family as comfortable as possible. You may be without electricity for 3 or more days depending on the extent of the damages.  

It is the time now to make sure you and your loved ones are prepared. You can visit our city website at: for more info and tips on being prepared. Remember do not wait until the last minute!

Hallandale Beach is getting ready to open our 4th Park in our Citywide Parks Master Plan. During our last commission meeting, we approved the operation/concession agreement for North Beach City Park to Hyde Beach Kitchen and Cocktails. As part of our negation agreement with Beachwalk development Related Group committed to rebuild our Park Facility. The original construction commitment was $2.5 million dollars. The new city facility turned out to be worth over $6 million dollars after the build out at no cost to our taxpayers.

The new public building will house on the first floor lockers, showers, massage service and a walk up food service. The second floor will house a restaurant with inside and out table service. The third floor will be a small plunge pool, bar and lounge area. On the beach there will be chair and umbrella rentals. All the services will be available to the public for a fee.  

To have access to amenities on the 1st and third floor, there will be a day pass for $50 dollars weekdays and $75 on weekends. This includes 10% off all food and beverage service, 20% on beach chairs, umbrellas and spa services. Hallandale Beach residents will receive 20% off on the day pass. Hallandale Beach residents will automatically receive 20% on chair rentals, spa services and 10% on food and beverages.

This private/public partnership, is not only about having our facility built and having discounts for our residents, it is also about revenues. For the right to be able to partner with the city in the concession, the city is guaranteed the first 5 years a minimum of $60,000 annually in revenue and 2.5% of all gross revenues from the vendor. This includes all profits from parking. In years 6 through 11, we will receive $6,000 per month plus 3% of gross revenues and years 12 to 30, $7,000 per month and 3.5 % of gross revenues. The agreement provides monthly reporting of receipts and auditing. Look out for the grand opening!


 As always, please feel free to contact me any time with your questions, concerns and ideas on how to make our city a better place at my office: (954) 457-1318. On my cell/text at: (954) 632-5700. Or visit my web-site at: